We’re in good company on Inc.’s 2025 list. Even better company in the founders we back.
The bar has never been higher, and we’re proud to have cleared it. Inc. named McRock to its 2025 Founder-Friendly Investors list, highlighting firms that walk the talk – standing beside founders, not just behind them.
Recognition matters. But what really matters is the experience of the people building bold companies with us. Our founders get more than funding; they get partners who join them on the board, roll up their sleeves, and walk alongside them.
It’s one thing to say a firm is founder-friendly. But it’s a promise we delight in delivering on.
We take board seats. We dive into strategy. We know when to encourage and when to push, because building bold companies means levelling up, not coasting through. We also stay steady during the hard times. In our line of business, success comes after challenging moments and tough decisions. In those moments, founders need experienced and calm partners.
That balance – support when it’s needed, pressure when it’s right – is what makes the founder experience with McRock valuable. It’s also what makes this recognition meaningful: Inc. may have given us the title, but our founders live it.
Just ask Ignasi Vilajosana, founder and CEO of Worldsensing:
“What makes McRock different is that Scott and Whitney are entrepreneurs working with entrepreneurs. They know the industry and can talk shop in a way most investors can’t – bringing pragmatic input that helps us move forward. They live their values with honesty and transparency, which builds real trust. And their support goes well beyond funds or lip service; they’re focused on long-term success, not short-term ego.”
Our portfolio founders’ words carry more weight than any award.
“Every conversation with McRock leaves me more energized. Whitney and Scott bring a level of care and thoughtfulness that go far beyond capital,” says Mok Oh, Foundation EGI CEO and co-founder, “They ask how they can help…and then they show up. For a founder, that kind of partnership makes the work easier, and it also makes the work better.”
Because founder-friendly is about building the kind of partnership that makes founders stronger, sharper, and more resilient.
“Having McRock in our corner has meant more than capital. They brought conviction through both highs and lows and never lost sight of the human element – people build companies. McRock has been consistent, rain or shine, and their professionalism and steady hand made them a partner we could always rely on. All those small things add up to feeling like you have someone to take on the world with you,” shares James Neufeld, samdesk CEO and founder. “Their impact on samdesk has been hugely positive.”
Thank you, Inc., for recognizing what makes McRock special.
And thank you to our founders, who are changing the world with their technology. You make our work meaningful.